Main purpose of the Job
To support the executing of marketing initiatives for the pre-paid segment of VIVA’s target market in order to enable VIVA in meeting and enhancing its pre-paid subscriber targets and help achieve segment market share.
Job Objective
1.Support the Manager in the implementation of the prepaid segment strategy and plans in order to ensure alliance with the company’s business line needs and objectives.
2.Support the development of marketing (prepaid segment) policies, procedures and guidelines and participate in overseeing their implementation.
3.Support the manager in developing the budget related to prepaid segment and monitor financial performance versus the budget.
4.Participates in the development of strategy/tactics for attracting customers at the most efficient and competitive cost, ensuring achievement of prepaid subscriber and revenue objectives for the segment.
5.Ensure that the segments plan is aligned with the customer experience strategies.
6.Execution of the detailed roadmap for prepaid products and services that help to meet subscriber and revenue targets.
7.Participate on pricing decision for the prepaid segment portfolio & recommend propositions and promotions.
8.Collect customer feedback on value propositions / promotions and coordinate for market testing in order to consider refinements for the prepaid products and services before launch.
9.Establish and monitor customer programs to help the marketing teams optimize existing base revenue, conduct customer behavior analysis and recommend initiatives for service diversification.
10.Develop programs to move prepaid customers from early lifecycle to loyal customers.
11.Assist the supervising manager in establishing the business cases for development of new products. & services and coordinate with the finance team to receive feedback on viability of the recommendation.
12.Coordinate with the sales team to draw the sales and business rules of new products and services.
13.Prepare Marcomm and PR briefs, as well as initial content for ‘Above the Line’ and ‘Below the Line’ communications to address the target market requirements.
Job Details
| Date Posted: | 2016-08-04 |
| Job Location: | Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Telecommunications |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Kuwait |
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