Key Responsibilities:
- Work with the client and the account executive team to understand a client's business objectives and advertising strategy.
- Prepare proposals and media and cost schedules to clients.
- Identify the target audience for a particular media campaign and decide whether the campaign should be advertised nationally or regionally
- Develop media strategies and campaigns and think creatively about ways to represent particular clients.
- Recommend the most appropriate types of media to use, as well as the most effective timing and location.
- Develop evaluation techniques for advertising campaigns.
- Make and maintain good contacts within media owners, such as newspaper, magazines and websites.
- Negotiate purchases of advertising media time and space for client, following media plan.
- Determines most effective and efficient ways to spend client's money to achieve maximum ad exposure for lowest cost.
- Review media plan specifications detailing budget, type of media, and desired time schedule for advertisement placement.
- Monitor buying strategies and prepare costing for clients.
- Keep up to date with industry research figures, including distribution figures ( newspaper and magazines ), outdoor activities and audience figures ( TV and Radio )
- Negotiate with media sales companies to obtain the best rates and most appropriate media spaces.
- Liaise with media sales people to adjust media schedules in response to audience figures;
- Ensure that the adverts run accurately so the desired media message is seen and heard by consumers.
- Reviews charges for different
media sectors and discount structure .
Job Details
| Date Posted: | 2016-08-21 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Employment Placement Agencies/Recruiting |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen |
| Degree: | Bachelor's degree |
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