Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Sr. Associate - Customer Value Management - Alghanim Industries-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
Position Overview
Owns the end-to-end development and management of CVM (customer value management) and data driven marketing actions, conducted for either single business verticals or cross business units.
Essential Job Roles:
CVM action development
- Engage with stakeholders in business units (BUs) to prioritize their business objectives; translate business objectives into mono BU and cross BU CVM Use Cases with the help of customer insights and business units’ inputs.
- Define customer segments, work with data science and analytics team to analyse customer behaviour to identify opportunities for improved personalization.
- Support development of CVM action ideas & concepts, CVM planning and action development across the customer lifecycle including acquisition, welcome, on-boarding, cross/up sell and retention.
- Assist in product/customer proposition development and enhancement to meet customer needs and grow revenue based on customer and business unit strategies.
- Engage with data analytics department to incorporate data analysis findings and insights to CVM action development process.
- Build strong working relationships with multiple business users and vendors.
CVM action execution
- Own the end-to-end development and execution of CVM initiatives based on prioritized use cases.
- Execute experimental design of data driven marketing campaigns; drive insights from previous actions and improve CVM performance.
- Support execution of CVM actions across the channels, in coordination with the Campaign Management team.
- Enable key stakeholders to accurately monitor and track key success indicators.
Job Details
| Posted Date: | 2021-03-31 |
| Job Location: | Ash Shamiyah, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Retail & Wholesale |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Kuwait |
| Degree: | Bachelor's degree |
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Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Sr. Associate - Customer Value Management - Alghanim Industries-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
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