\[Strategic:
1.Prepare annual marketing plans and budgets to meet the marketing strategic planning requirements.
2.Monitor implementation of the annual marketing plans against budgeted figures and take corrective measures as appropriate.
3.Recommend annual marketing strategy, such as promotions, public campaigns, loyalty programs etc.
\[Operational:
1.Monitor and analyze the current service, parts & accessories data (Sales figures, CSI etc.) to create strategies to increase customer retention, gross profit.
2.Monitor research activities to determine program concepts/ opportunities for service, parts & accessories marketing.
3.Establish and develop the designs & produce service marketing promotional programs.
4.Monitor the design and execution of special marketing surveys with market research team.
5.Review and evaluate campaigns, in order to measure the efficiency of marketing plans, and recommend corrective actions accordingly.
6.Negotiate and oversee execution of contract terms and service level agreements for outsourced marketing activities with service providers, such as advertising agencies, suppliers, etc…
7.Monitor field staff to obtain feedback and provide information on After Sales Marketing Programs.
8.Review the marketing campaigns designs in order to recapture the lost volume of sales based on the market conditions and volume of targeted customers.
Review the public campaigns designs in order to increase the customer awareness about the company’s quality service, genuine parts & accessories.
9.Monitor the Loyalty programs design based on the market conditions & customer characteristics to ensure customer retention.
10.Review the database for the Loyalty programs.
11.Monitor the customer information updation.Create action plan to improve the accuracy of customer information.
12.Review and resolve issues that could have positive or negative PR/legal impact from social media related to after sales division.
Job Details
| Posted Date: | 2019-09-03 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Marketing |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
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