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An expert Marketing Director is required for our Restaurants Company in Local Market and Abroad.
Whether you are in Kuwait or Abroad and you are confident that you can fit for this great job vacancy within our group of Companies (Food & Beverages), do submit your CV with ensuring attaching a recent photo of yours within the CV itself. 
Roles & Responsibilities
- Lead the Marketing Department & manage all Marketing Levels inclusive managing employees properly.
- Maintain and strengthen the brand positioning (market share, preference, business results) for future food concepts.
- Develop and evaluate marketing strategies based on knowledge of company objective & market trend (e.g. study economic indicators…etc.).
- Constantly evaluate customers’ feedback, market conditions, trends and competitor data to ensure the company marketing strategy is always optimized.
- Translate the marketing strategy into a full activity plan, liaise with other departments and external parties & develop a comprehensive marketing plan with timelines and milestones.
- Develop short & long term Road-Map plan (Strategic) to be executed on a yearly basis with a quarterly review.
- Manage PR and Corporate Social Responsibility activities in coordination with internal and external stakeholders.
- Study ratings and programming features of competitors to evaluate the effectiveness of marketing strategies plus coordinate all market researches’ activities and competitor analysis.
- Develop company communication and plans for PR events across the group ensuring consistency of branding, significance and correct contents for all type of communications.
- Screen, select and supervise all related third parties, ensuring that all agencies work as strategic business partners for the execution of the marketing plan in line with the Company defined strategy.
- Carry out marketing agency tenders, evaluation of marketing pitches of different agencies when necessary.
- Manage Advertising Agency Programs consisting of print and media pieces.
- Formulate contingency plans and alternative solutions for all projects.
- Evaluated Return-on-Investment (ROI) and profit-loss projections.
- Work on Menu Development, by researching consumers’ needs and introducing product(s) to cater them.
- Monthly planning and developing of concept/idea for each monthly promotion/ sales activity.
- Develop and implement high profile consumers’ events in coordination with third parties.
- Develop “Brand Communications’ Strategies” selecting mediums with budgets to achieve effectiveness and efficiency.
- Develop ATL Above-The-Line, Digital, BTL Below-The-Line and event campaigns for Local & Global markets.
- Leverage business research and business indicators to help develop business and marketing plans.
- Managing all digital, mobile, online and social media marketing activities.
- Oversee implementation of proper pricing strategies to ensure competitiveness.
- Plan and negotiate media buys, OOH, Radio, Print & Digital.
- Perform complete redesign and lunch of company website.
- Think Globally to expand and enhance Co Image, Reputation and Business Strategic Plans. 
 

Job Details

Date Posted:	2017-05-10
Job Location:	Hawali, Kuwait
Job Role:	Marketing and PR
Company Industry:	Catering/Food Services/Restaurants

Preferred Candidate

Career Level:	Executive/Director
Degree:	Bachelor's degree

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