For those who live and breathe digital. Digital Director role is to strategize, create, develop, implement, track and optimize all digital/social 360° integrated campaigns across all digital channels.
Responsibilities:
• To drive client strategy and advise customers on how to achieve their business goals in the most effective manner by utilizing their various marketing channels most efficiently, advising on the interplay and integration between all digital channels and ensuring that advice is delivered with confidence and gravitas
• To manage a portfolio of customers, taking responsibility for growing revenue as well as the day to day management of these accounts
• To drive business growth through existing clients, developing a proactive action plan for the accounts in order to meet client retention and budget targets
• To build and sustain strong and long-lasting relationships with client-side senior managers and maintain frequent contact with any other third party agencies used by each customer
• To specifically identify, propose, up-sell and implement new projects and campaigns in order to meet and exceed each customer’s ROI and service expectations and to maximize revenue and profit
• With support from the account director, to follow the planning framework when creating and delivering customer campaign plans and ensure the right activity is in place to meet customer objectives
• Working to actively propose and help implement new and innovative strategies in order to meet and exceed the department’s overall revenue and profit targets
• With the heads of department, to motivate and support the technical delivery teams in delivering an outstanding service in order to retain and grow all customer accounts, taking responsibility for the quality of work carried out by all team members and ensuring the agency has the correct level of skills to grow the accounts
• To produce and monitor accurate and clear scenario planning forecasting with support from the account director
• To support the account director and wider sales team in new business acquisition
• To support the account director in the on-boarding of new clients
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain clients social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with suppliers and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Details
| Date Posted: | 2016-06-28 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Advertising; Marketing |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
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