• Conduct research that includes product mix, competitive analysis, pricing, and market trends to assess actual and potential market opportunities or increase market share.
• Design, develop, and implement integrated marketing, communications, sales and promotion strategies to targeted groups, including potential customers.
• Develop training programs that help align the company’s marketing goals with the rest of the team.
• Develop incentive programs to better deliver the company’s marketing goals.
• Recommend aligned merchandising, advertising, promotional and event strategies to optimize consumer loyalty.
• Ability to use market, competitive and consumer research and intelligence to support analysis and planning of appropriate consumer-based marketing strategies.
• Evaluate marketing and promotion activities on an on-going basis and provide feedback to the management for performance review.
• Prepare annual marketing and communications/PR plans and budget (targeted media, events sponsorship, direct mail campaigns and other below-the line activities) for efficient management and implementation.
• Develop pricing and promotion strategies with the goal of maximizing the company’s profits or market share as well as ensuring customers satisfaction.
• Plan and conduct PR campaigns (preparation of PR kits, organizing press conferences and media contact) designed to create and enhance a favorable public image for the company.
• Responsible for the delivery and monitoring of the agreed marketing and promotion strategy.
• Assist in the development of the company’s social media campaigns.
• Assist in the development of a loyalty program to help retain and increase repeat customer business.
• Prepare monthly, quarterly, and annual marketing performance reports to the management.
• Effectively communicate and implement the company’s vision, mission, strategy, values and culture.
Job Details
| Date Posted: | 2016-04-27 |
| Job Location: | Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Retail/Wholesale |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
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