Lead Ecommerce Function with full accountability on online sales/profit - Managing all core functions of Web Merchandising, Content & Digital Marketing over multiple channels covering Website, App and Mobile Web aligned with the needs of the customer to ensure simple, intuitive and rich customer experience.
• Lead all three core Ecommerce functions: Digital Marketing, Web Merchandising and Content
• Drive monthly and yearly revenue budget and targets setting in coordination with individual category heads and finance
• Formulate and drive monthly trading & promotional planning with Buyers and Category Managers which in turn drive marketing, visibility and merchandising plans
• Plan and execute end to end marketing and visibility plan covering SEM (adwords / affiliate), app, website, mobile web, social media, e-mail newsletters, SMS, press releases, app notifications and other marketing channels
• Drive daily tactical asset plans with merchandising and marketing teams
• Ensure effective web merchandising and 'searchandising'
• Ensure smooth catalogue listing on website with media rich content for a rich user experience
• Continually enrich UI & UX by identifying and driving new feature additions and improvements on website as well as app
• Ensure continual SEO optimization
Job Details
| Posted Date: | 2022-05-08 |
| Job Location: | Kuwait |
| Company Industry: | Internet/E-commerce; Home & Office Furniture; Home Accessories & Decor |
Preferred Candidate
| Career Level: | Management |
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