• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimizes user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Defining and implementing measurement strategies that aligns with client marketing and business objectives.
• Producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight.
• Identifying client objectives and advising on suitable measurement strategies.
• Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data.
• Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth.
• Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
Job Details
| Posted Date: | 2020-08-10 |
| Job Location: | Hawali, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Retail & Wholesale |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
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