• Developing brand communication which effectively reflects the brand objectives in order to build brand equity
• Providing brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.
• Developing Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets in order to improve brand health.
• Reviewing market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.
• Communicating brand strategies to marketing communications, sales, and other departments
• Coordinating and aligning brand strategy with corporate marketing plan, coordinating with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.
• Assessing and developing brand names to differentiate product, Monitoring, planning and coordinating product launch
• Guiding creation of product portfolio. Evaluating and analyzing program results and present recommendations for changes in brand strategy.
• Managing and launching Brands NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation.
• Improving and managing internal co-ordination with important departments for timely executions of brand plans and actions
• Conducting consumer research whenever required based on brand issues and opportunities.
• Regularly analyzing all brand trackers to identify brand issues and opportunities.
• Implementing price revisions to meet agreed gross margin targets of relevant Stock keeping units.
• Creating and implementing annual brand plans and activities in order to meet the short- and long-term brand objectives.
• Executing management directives as required by direct management.
Job Details
| Posted Date: | 2020-07-06 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Management |
| Company Industry: | Catering, Food Service, & Restaurant |
Preferred Candidate
| Career Level: | Management |
| Gender: | Female |
| Degree: | Bachelor's degree |
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