Oversee, lead and acts as the main point of contact for all the DKNY Marketing activation on a regional level; that involves taking part in developing customer-specific marketing plans and activities, owning communications deployment and local augmentation and managing launch and re-launch plans. Ensure all marketing plans are within an agreed framework of processes that includes implementing annual activity plans in accordance with agreed Brand/ Host guidelines and budget.
ROLE
1. Strategic Communication
- Developing, implementing and executing strategic marketing plans across GCC
- Ensure to deliver marketing activities within established budget
- Build strategic relationships and partner with key industry players, agencies and vendors
- Develop and agree single “Brand Key Positioning” for the brand, review strategic work performed and develop advertising platform for DKNY including its presence on principals’ campaigns.
2. Advertising, Artworks & Event Management
- Deploying successful marketing campaigns and own their implementation from ideation to execution.
- Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized across all regions.
- Plan and implement the annual marketing and promotional plans as well as seasonal events calendars while aligning the same across all regions
3. Customer And Market Research
- Develop and implement highly innovative “Gifting” concept in stores
- Study and make recommendations on new market entry, store lay-out for brands based on solid research analysis and priority categories.
Constantly monitor Media activities of competitors at local, regional and global levels.
Keep on track with all new Social Media developments and ensure all new technologies, applications and strategies are cascaded throughout the business.
4. Reporting and Analytics
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business developments and monitoring market trends.
- Maintain up to date consumer, market and competitive insight to precisely target marketing initiatives.
- Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives for local and other operating regions
- Measure and report performance of marketing campaigns, gain insight and assess against goals
Job Details
| Posted Date: | 2019-04-17 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Retail/Wholesale |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
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