The Role:
The role sits within the Starbucks's Marketing team, the person will be responsible for supporting the timely and effective delivery of all loyalty campaigns from content creation to execution. They will also be responsible for updating the website and ensure the brands locations online are kept up to date.
Key Performance Areas:
Able to write engaging, well-polished copy in English that is consistent with the brands tone.
Create content for email, Starbucks Loyalty program and website that caters to the various customer segments and is keeping with the marketing calendar.
Work with designers to build the creative elements of the various communications.
Take full ownership of the tasks & campaigns and understanding the business impact of the task at hand.
Ensure content is reviewed so it follows the various guidelines (internal & external).
Have experience with creating and managing campaign timelines to ensure that all campaign assets are collated in a timely manner from either host brand or internal teams.
Follow up with all stakeholders throughout the campaign duration.
Able to create and understand basic reports in PowerPoint or Excel.
Track and communicate campaign progress
Highlight opportunities to improve campaigns.
Knowledge:
Wider knowledge of digital marketing channels, such as mobile, web and email would be ideal.
General understanding of the optimal use of customer data.
Experience:
1+ years marketing experience.
Managed or working experience with global brand/s is advantageous but not essential.
Experience with using data in in CRM campaigns.
Basic understanding of updating websites through a CMS
Skills:
Candidate should be a native English speaker with impeccable grammar and a flare for writing compelling content. Understanding of Arabic is advantageous but not essential.
Commercially savvy and experience managing activity against sales/revenue targets
Collaborative in approach and confident influencing stakeholders such as operational teams and management.
Innovative and passionate about digital marketing & CRM in general.
Experience working across multiple markets (awareness of the MENA market considered as a plus)
Software Skills:
PowerPoint & Word: Moderate user
Excel: Moderate user (should know to create pivot tables, graphs and do basic formulas)
Outlook: Basic email etiquette (setting out of office, clear email communication with grammar and spell check, filing and sorting emails)
About Starbucks:
The Starbucks Experience is more than a cup of coffee. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated the rich tradition of coffee, but that also brought a feeling of community, a comfortable third place away from the demands of work and home. And with every cup, we strive to bring both our heritage and an exceptional experience to life.
The Starbucks mission statement is more than words on a piece of paper - it's the philosophy that guides how we do business every day. Our mission is to inspire and nurture the human spirit - one person, one cup, and one neighbourhood at a time. We are committed to doing business in ways that are good to the earth and to each other. From the way we buy our coffee, to minimizing our environmental footprint, to being involved in local communities.
Today, with more than 16,000 retail locations in North America, Latin America, Europe, the Middle East and North Africa and the Pacific Rim, Starbucks is the premier roaster and retailer of the finest coffee.
At Starbucks we are focused on delivering the best experience to every customer at each of our locations around the world. We are fortunate to have the opportunity to work with so many communities, and we are committed
Job Details
| Posted Date: | 2018-10-14 |
| Job Location: | Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Marketing |
Preferred Candidate
| Career Level: | Mid Career |
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