The Social Media & Content Strategist develops paid and non-paid social media and content strategies, helping to grow a brand’s business through a variety of online and social channels. The strategists help to grow the brand business and ensuring the team execution meets and exceeds brand expectations. In this role, the Strategist ensures that he/she provides:
- Sound and responsible social media/content strategy and planning.
- Proper and innovative execution of work in all areas on schedule.
- A consistently superior creative product.
Responsibilities and Duties
- Collaborates with the Account Team in the creation of social media recommendations, strategies and actions for the brand/brands.
- Reviews analyze and evaluate the following, relative to the brand's needs and objectives: all assigned creative projects, internal agency projects and assigned new business projects.
- Provide brand platform/business updates on a regular basis to demonstrate upcoming opportunities and threats to their business.
- Defining project scope, estimate and writing scope of works and technical specifications, works with the account team in the creation of project specifications and time plans.
- Educates brand team / account manager and manages their needs and expectations.
- Determines project risk on an ongoing basis, escalates issues as needed.
- Experience in leading complex multidisciplinary projects.
- Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations.
- Monitors out of scope requests, initiates additional estimates and approvals.
- Competitive site analysis and benchmarking in content breadth, organization and presentation.
- Creating development plans for online content; recommending content types and organization based on user needs and marketing goals, identifying content gaps.
- Selecting and evaluating content; developing site content matrix.
- Developing content attributes and classification schemes (content models).
- Understanding of relational databases is desirable.
- Content development and Social Media calendar planning.
- Initiates and leads all appropriate project meetings.
- Conduct online media, influencer & partnership outreach.
- As needed assist in the execution of on-going content for our in-house brands.
- Prepare reports summarizing the results of social media campaigns.
- Strong business and personal ethics.
Job Details
| Posted Date: | 2018-08-29 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Retail/Wholesale; Catering/Food Services/Restaurants; FMCG |
Preferred Candidate
| Career Level: | Mid Career |
| Degree: | Bachelor's degree |
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