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Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Brand Manager (Electronics) - Jashanmal & Partners Limited-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
The Brand Manager is responsible for developing and implementing the division’s marketing strategy. This includes planning and directing development of brand-building programs including advertising, public relations, trade shows, merchandising, promotions, online programs, research, packaging and trade marketing. This person is responsible for building a world-class marketing organization through self-development and the development of others.
Responsibilities
Brand Leadership
- Effectively market the company’s products to defined target segments based on consumer purchase behaviors and an understanding of the demographic and psychographic profiles of targeted consumers.
- Ensure all products and all touch-points to the consumer are consistent with the company’s marketing/messaging strategy and brand and product strategy.
Brand Execution
- Work with the senior management team to develop and execute marketing strategies, tactics and plans for the business and ensure they are consistent with the overarching corporate strategy.
- Develop a marketing plan which is designed to increase revenue opportunities and market share
- Create a branding strategy that leverages the core strengths of the brand while positioning it for future growth and ensure all touch-points to the consumer properly execute on the company’s brand strategy.
Planning
- Direct co-branded marketing programs with customers.
- Collaborate and develop direct marketing communications strategy.
- Collaborate and develop activities related to advertising, public relations, sponsorships, tradeshows and sales support.
- Direct product launches including marketing messages, product reviews and article placements.
Job Details
| Date Posted: |
2017-12-17 |
| Job Location: |
Al Kuwait, Kuwait |
| Job Role: |
Marketing and PR |
| Company Industry: |
Retail/Wholesale |
Preferred Candidate
| Career Level: |
Mid Career |
| Degree: |
Bachelor's degree |
Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Brand Manager (Electronics) - Jashanmal & Partners Limited-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
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