- Support the Manager in the implementation of the Prepaid Segment strategy and plans in order to ensure alliance with the company’s business line needs and objectives.
- Support the development of marketing (Prepaid Segment) policies, procedures and guidelines and participate in overseeing their implementation.
- Support the manager in developing the budget related to Prepaid Segment and monitor financial performance versus the budget.
- Participates in the development of strategy / tactics for attracting customers at the most efficient and competitive cost, ensuring achievement of prepaid subscriber and revenue objectives for the segment.
- Ensure that the segment’s plan is aligned with the customer experience strategies.
- Execution of the detailed road map for prepaid products and services that help to meet subscriber and revenue targets.
- Participate on pricing decision for the Prepaid Segment portfolio & recommend propositions and promotions.
- Collect customer feedback on value propositions/ promotions and coordinate for market testing in order to consider refinements for the prepaid products and services before launch.
- Establish and monitor customer programs to help the Marketing teams optimize existing base revenue, conduct customer behavior analysis and recommend initiatives for service diversification.
- Develop programs to move prepaid customers from early life cycle to loyal customers.
Job Details
| Date Posted: | 2016-12-28 |
| Job Location: | Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Telecommunications |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | Kuwait |
| Degree: | Bachelor's degree |
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