Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-F&B Marketing Manager - Meshaal Alshatti & Partner-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
Planning Marketing Strategy
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Develop and implement a strategic integrated marketing communications plan and correlation expenditure budgets annually.
- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market, resonating target markets.
- Regularly define and identify most effective communication channels to promote existing brands.
- Develop advertising opportunities (special printed media, radio, other)
- Plan quarterly promotional calendar with outlet managers generating ideas for new offerings.
Creating marketing content
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
- Design and develop marketing material (photo and video shooting, collaterals, social media, WhatsApp, and direct marketing emails).
- Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion.
- Source for and promote events that will drive traffic to the F&B outlets and grow revenue.
- Serve as champion for digital, CRM and engagement for communications, decision support and business leads.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
Brand Management Awareness
- Brand’s image maintenance to efficiently and effectively support the organization’s core branding presence.
- Setting the Brand strategy, including the creation, continuous and consistent review & development of brand manuals, brand guidelines, brand vision and value proposition for short as well as long term.
- Work closely with graphic designer and review all aspects of the design & production to ensure adherence to the brand guidelines.
- Coordinate and manage media/public interest to generate coverage and maintain awareness of the branded outlets.
- Handle and coordinate all media request, media releases, inquiries and presentations-hosting media, influencers, bloggers, and VIPs to drive quality media and impactful word of mouth.
Data, Metrics and Analysis
- Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, to explore and recommend creative ways to reaching out to target audience groups.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Maintain effective internal communications to ensure all relevant internal departments and regional office are kept informed of marketing objectives.
Customer Engagement
- Build and maintain customer database and engage through regular customer communiqués as in newsletters, loyalty programs
- Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets
- Respond to media or customer queries and complaints and host special events in conjunction with management to promote the outlets.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Research and determine menu weaknesses and areas to be modified, thus Building brand awareness, and increasing brand value and profitability.
- Work with R&D team to set menu skeletons and identify menu directions based on market research and customer trends.
Team Management
- Supervise, review and manager the team's performance on a continuous basis while resolving issues and ensuring the seizing of potential cost/revenue opportunities.
Reporting
- Evaluate and prepare monthly reports, measuring and reporting on marketing campaign performance and assessing KPIs and ROI.
- Submit Weekly Social Media Reports
- Comprehensive Market analysis presentations
Job Details
| Posted Date: | 2021-11-21 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Management |
| Company Industry: | Catering, Food Service, & Restaurant; Food & Beverage Production |
| Monthly Salary: | US $3,000 |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
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Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-F&B Marketing Manager - Meshaal Alshatti & Partner-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
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