We’re looking for an experienced and versatile marketing manager with experience developing and executing marketing campaigns while managing and inspiring a team. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. We are on the lookout for a people-person who loves the rewarding challenge of building a brand.
· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
· Lead the execution of marketing programs from start to finish, utilizing internal support and driving collaboration
· Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
· Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
· Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
· Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
· Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
· Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
· Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
· Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Job Details
| Posted Date: | 2021-06-06 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Retail & Wholesale |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
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