Jobs in Kuwait Senior Marketing Manager - Luxury Fashion - Kuwait - M.H. Alshaya Co. #Jobs_in_Kuwait

Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Senior Marketing Manager - Luxury Fashion - Kuwait - M.H. Alshaya Co.-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait



Role:

Leads the overall marketing activity for the brand, or brand cluster, with responsibility for planning, executing and measuring the overall Annual Marketing Plan. Works closely with senior brand team to ensure that marketing activity supports the overall revenue growth targets of the brand. Collaborates with Corporate Marketing to ensure alignment with Alshaya corporate guidelines and to optimise brand expenditure.

Responsibilities:
Accountable for Strategic PlanningDefine and manage full year marketing plan ensuring its delivery against targets, on time, on budget and to appropriate standards of quality.Ensure brand proposition, as defined by host brand, is integrated into all marketing activityWhere not available define and document brand proposition (i.e. Alshaya created brands)Develop plans for new market entry, new store openings and challenged stores and brief Corporate Communications and CMD on plansSet targets /measures for all marketing activityIdentify opportunities and solutions for enhancing the Brands marketing Responsible for artwork development, advertising, promotions, catalogues and magazinesDefine and calendarise the Annual Brand Marketing and Promotional Plan (launches, new season, brand building, sales, etc)Confirm brand commitment to Seasonal Events calendars. (Specific to F and F)Define appropriate promotional approaches in line with plan and develop appropriate material in collaboration with CMD.Brief agencies on ATL creative development and amendmentsBrief CMD on BTL artwork amendments and all print / production requirementsDevelop business case for new programmes and tactical activity outside annual plan and highlight deviations from agreed plan where relevant.Create annual plan and timing schedule for all catalogue/magazine production. (Brand Specific)Review quality of marketing materials, and provide feedback to Marketing Production team.Develop distribution strategies for marketing materials.Ensure all content is aligned with Alshaya content guidelines and signed off by Brand Director and CMD Responsible for media mix. Define brands annual advertising media mix (print, radio, online, In-store, Events).Task MBU to develop media plan based on specific campaign requirements.Book campaigns via CMD and monitor/review campaign delivery - manage any discrepancy and feedback to Corporate Marketing Department

Job Details

Posted Date: 2020-12-23
Job Location: Kuwait
Job Role: Marketing and PR
Company Industry: Accounting

Preferred Candidate

Career Level: Student/Internship

Jobs in Kuwait - career in Kuwait - vacancies in Kuwait

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Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Senior Marketing Manager - Luxury Fashion - Kuwait - M.H. Alshaya Co.-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait

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