The Role:
We are looking for an experienced and driven Online Trading Manager to add a new dimension to Starbucks MENAs Digital Customer Experience & Content team and lead the expansion of digital commerce in our organization. The ideal candidate will have a strong commercial mindset, a deep knowledge of digital retail platforms, and an appreciation for creating engaging online experiences that delight our customers.
He/she will draw on their existing experience with, and understanding of, digital commerce to:
Develop our digital commerce platforms to become a key driver of top-line growth for Starbucks
Act as a Subject Matter Expert for digital commerce within our organisation, clearly articulate the opportunities and benefits, and ensure that online channels are fully represented in the way we think about our customer journeys
Ensure that our digital commerce platforms - delivery integrators platform, 3rd parties ecommerce platforms - are fully integrated with our range of offline and online touchpoints, and provide a consistent and engaging experience for our customers
Build strong working partnerships with internal stakeholders (e.g. IT and supply chain) and third parties (e.g. our technology suppliers and delivery apps) to translate business requirements into well-developed, tailored solutions
Ensure we have the right back-end infrastructure and systems to fulfill our customers expectations (e.g. provision of product information, speed of delivery, availability of inventory, etc.)
Use digital analytics to constantly refine our digital proposition, driving increases in customer satisfaction, online revenue and operating efficiency
Contribute to the development of new online propositions that are tangential to our core food and beverage offer (e.g. branded merchandise)
Support the Senior Manager in developing an approach and culture that places conversion, evaluation and optimization at the heart of all marketing activities
The Online Trading Manager collaborates with other teams within Marketing to ensure that the experiences we create through our digital channels and platforms are matched in our offline/ traditional marketing and in our stores. The role will be supported by more junior team members, focusing on UX, SEO, CMS and Content/ Graphic design.
He/ she will be expected to draw on their own experience to contribute towards the personal development of others and ensure that this team becomes a high-performing part of our organization.
The Online Trading Manager will support the Senior Marketing Manager in ensuring that all of our digital properties are fully integrated with the overall customer experience, are responsive to the changing needs of our customers, and reflect the high standards associated with the Starbucks brand. This includes the digital platforms that we operate in conjunction with our partners, such as delivery apps and online storefronts.
The Online Trading Manager will demonstrate a strong appetite to learn and develop their skills as digital tools and techniques evolve.
He/she should also be capable of providing guidance and education for fellow marketers and for stakeholders in the wider business including those in more senior positions.
He/she will act as an ambassador for both marketing and digital commerce at Starbucks and support our drive to be recognized as a center of excellence within the Starbucks world and to become an award-winning team within our region and industry.
The below Key Performance Areas include but are not limited to:
Ensuring that the development of our digital commerce platforms is guided by relevant customer insights, and outlining the need for new research to fill gaps in our understanding
Managing the performance of our digital retail platforms
Job Details
| Posted Date: | 2020-11-29 |
| Job Location: | Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Retail & Wholesale |
Preferred Candidate
| Career Level: | Management |
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