POSITION SUMMARY:
The Brand Development Manager will ensure a coherent marketing strategy, the products and services of the company i.e. both in Retail and Online. He/She will also be responsible for ensuring the sales force consistently exceeds targets for sales and margin, ensuring that all agreed marketing and promotional activities that are carried-out and controlling costs so that the company exceeds specified profitability targets.
POSITION ACCOUNTABILITIES:
1. Responsible for Chicco Brand sales and distribution such as products, pricing, promotions and location target/place.
2. Responsible to formulates, implements and champions selling, competitive and marketing strategies
3, Defines operating plan and measures the success of all products sold into the office market: Product orders, sales, market share and margins.
4. Analyzes competition, track and anticipate competitive developments and proposes counter strategies.
5. Develops and maintains contacts with customers and opinion leaders.
6. Develops knowledge and stays current on application, medical relevant literature, market society, emerging applications & technologies.
7. Recommends and execute necessary changes to the go to market strategy (GTM)
8. Develops and maintains intimate knowledge of products and customer needs
9. Develops the company’s product and services by promotional material, marketing campaign, launches new products and trains the sales teams.
10. Defines product regional pricing and set target transfer pricing, product positioning.
11. To develop and align product ranges to customer requirements based on customer profiles and insight derived from market research and understanding
12. Updates the Retail Manager through precise reporting all developments connected with business generation, expected market revenue.
13. Builds effective relationships with other divisional/departments to develop a common vision.
14. Participates in industry and other professional networks to ensure awareness of industry standards, trends and best practices.
15. To develop, implement and improve standardized workflow processes between client and company.
16. Maintains professional growth and development through seminars, workshops, and professional affiliations to keep abreast of latest trends in the field.
17. Participates in management committee meetings as required.
18. Performs other related duties as assigned or requested.
19. Making presentations to doctors, pharmacies in the hospital and/or in pharmacy retail sector. Presentations may take placed in medical settings during the day or may be conducted in the evenings at a local hotel or conference venue.
20. Manage Ecommerce, develop and carry out the strategic online marketing plans to the company.
21. Ensure online sales are achieved within a proper plan and monitor day-today activities.
Job Details
| Posted Date: | 2020-10-15 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Healthcare, other |
Preferred Candidate
| Career Level: | Management |
| Gender: | Female |
| Nationality: | United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen |
| Degree: | Bachelor's degree |
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