Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Trade Marketing Manager-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
- Leads the development of Trade Marketing strategies to achieve the division’s objectives across all the various brands. Will translate Brand strategies into Product-Market-Channel strategies and be accountable for management of A&P budgets through measurable trade investments.
- Leads the development and implementation of category management strategies with focus on POP Excellence, optimizing product assortment and promotional strategy.
- Shall report market /competitor intelligence to Business Head and recommend Operational improvements to the Top Management.
- Drive new business opportunities.
On-Pack Promotions Planning:
- Planning & execution of locally made promotions while ensuring timely availability
- Liaison & coordination with third party suppliers for co-packing of promotions, printing & other services
- Tracking and reporting on promotion effectiveness
Sales Analysis & Reporting:
- Analyze data and provide timely sales reports to the Sales team to assist them make informed decision
- Preparing monthly agency-wise reports and sharing with Business Partners
- Preparing presentations for quarterly reviews with key stakeholders in the business
- Identify trends in business and highlight areas of opportunities through detailed data analysis.
- Analyse the ROI and A&P spends and provide agency-wise and customer-wise report.
- Execution of centre of excellence and tools: sales force and trade communication, responsible for deployment initiatives, management of place of business equipment’s, drive critical sales operation and communication capabilities within the sales organization.
Business Partner Engagement:
- Ensuring effective in-store merchandising as per guidelines set by Business Partners
- Management of Point-of-Sale Material (POSM) and stands / display units.
- Interaction with Business Partners for implementation and achievement of objectives, strategies & activities.
- Planning new product launches & providing tracking feedback to Business Partners
- Market Audit to evaluate in-store fundamentals
Brand Building:
- Develop annual trade promotion and marketing calendars, in-store brand activation plans and provide assistance and insights on aligning business plans with key customers
- Increase Brand Equity through promotional activities such as Digital, Print and Social media and associate the brand through relevant sponsorship programs
- Market Share gain
Job Details
| Posted Date: | 2020-04-26 |
| Job Location: | Al Farawaniyah, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
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Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Trade Marketing Manager-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
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