Marketing Strategy Branding & Advertising
· Roles & Responsibilities
o Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
o Planning and execution of all communications and media actions on all channels, including online and social media
o Assisting with product development, pricing and new product launches, periodic promotions as well as developing new business opportunities, collaborating with other teams creative, legal, etc.
o Creating and managing promotional collateral to establish and maintain product branding
o Managing the budget for advertising and promotional items
o Competitor and customer insights analysis, analyzing consumer behavior and market trends.
o Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
o Measuring and reporting on campaign performance and assessing KPIs and ROI.
o Overseeing the production of advertisements, promotional materials and mail campaigns.
o Ensuring that messaging and marketing activities are aligned with brand and company values.
o Handling outdoor printing & Omni channels
Handling Loyalty / Affiliate Programs
Job Details
| Posted Date: | 2020-02-17 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Industrial Production |
Preferred Candidate
| Career Level: | Mid Career |
| Gender: | Male |
| Degree: | Bachelor's degree |
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