Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Digital Marketing Specialist-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
Summary
We are looking for a self-driven digital marketing specialist to drive our customer acquisition and retention strategies. As a digital marketing specialist, you will be responsible for developing the digital eco system, executing and ensuring digital marketing activities including management of the website, marketing automation, CRM system, email marketing & web analytics for Kuwait and the GCC, B2C retail and B2B segments.
Key responsibilities
Website management:
- Develop and execute marketing content for website. Developing landing pages for the campaigns. Maintain and update products/services/etc. on the website.
- Optimize key conversion points in the marketing funnel, including landing pages, website calls-to action (CTAs) and lead-generating forms. Google Analytic: Expertly administer and maintain our Google Analytic and other analytical tools (mixpanel, push notification) installs on web properties.
- Facilitate creation and implementation of tags/pixels in Google Tag Manager.
Customer Retention Strategy:
- Managing and developing lead nurturing campaign via marketing automation, email marketing and retargeting.
- Continuously optimizing campaigns including progressive profiling, lead scoring, targeting, A/B testing and personalization to ensure best practice.
Customer Acquisition Strategy:
- Developing and generating quality leads using digital media activities such as paid search, social advertising and other digital tactics
- Define and implement funnel for delivering Marketing Qualified leads to sales through an
automated lead management process. - Work closely with sales management to monitor demand generation and funnel performance to
identify performance gaps and/or opportunities.
Reporting and Analysis
- Manage dashboards /KPI reports related to opportunity conversions, marketing funnel stages, campaign effectiveness, marketing ROI, and other analytics as required which will enable us to make data driven marketing decisions.
In house Agency co-ordination and management
- Managing campaigns and promotions
- Co-ordinates with digital team, including day-to-day production, as well as campaign budgets and schedules and overall expected results.
Job Details
| Posted Date: | 2018-10-11 |
| Job Location: | Al Farawaniyah, Kuwait |
| Job Role: | Marketing and PR |
| Company Industry: | Telecommunications |
Preferred Candidate
| Career Level: | Entry Level |
| Degree: | Bachelor's degree |
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Jobs in Kuwait - career in Kuwait - vacancies in Kuwait-Digital Marketing Specialist-Jobs in Kuwait - career in Kuwait - vacancies in Kuwait
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