Account Executives are typically the direct link between the advertising agency and the existing client, managing day-to-day affairs and ensuring customer satisfaction. The word "executive" in this instance means to "execute" - that is he/she is mostly responsible for more practical parts of the advertising jobs and coordinating the delivery of work on an agreed timeline and media deadlines. Also making sure everything is done within the budgets agreed.
The account executive will typically report to the respective account supervisor/manager and/or to the client service director/account director. The role can involve handling up to four client accounts.
Essential Job Roles:
Responsibilities include but are not limited to:
• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
• Meeting and liaising with clients to discuss and identify their advertising requirements /briefs
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;
• Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client;
• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;
• Negotiating with clients and agency staff about the details of campaigns;
• Presenting creative work to clients for approval or modification;
• Handling budgets, managing campaign costs and invoicing clients;
• Writing client reports;
• Monitoring the effectiveness of campaigns;
• Undertaking administration tasks;
• Arranging and attending meetings;
Job Details
| Date Posted: | 2016-12-15 |
| Job Location: | Al Kuwait, Kuwait |
| Job Role: | Art/Design/Creative |
| Company Industry: | Advertising |
Preferred Candidate
| Career Level: | Mid Career |
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