Division Overview
Provide the most relevant, highest quality, fashion clothing and accessory brands for our customers at any point in time and at the right prices.
Position Overview
Drive clear strategy for the category on consumer understanding, competitive dynamics and research results. Work with brands principals and operations to develop customer-specific marketing plans and activities. Own communications deployment and local amplification and manage launching and re-launching plans. Execute expansion and development of the retail concept into other markets, channels or geographies.
Position Functions
Communications Strategic Planning:
1. Create and calendarise annual requisite communication budget for brand, generate a proper brand activity plan, deliver consumer focused promos and tactical marketing activities.
2. Set targets for whole marketing activities and promotions, and ensure the proper execution.
3. Develop and agree single “Brand Key Positioning” for division brands, review strategic work performed and develop advertising platform for the relevant brands including its presence on principals’ campaigns.
4. Study and make recommendations on new market entry, store lay-out for brands based on solid research analysis and priority categories.
Advertising and Artworks:
1. Plan and implement the annual marketing and promotional plans as well as seasonal events calendars.
2. Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized.
3. Check translation of advertising into local language and adapt to comply with local regulations.
4. Review the quality of marketing materials and give feedback to production team.
Customer and Marketing Research:
1. Maintain up to date consumer, market and competitive insight to precisely target marketing initiatives.
2. Engage on brand positioning exercises, develop brand USP, Vision and Values, top 5 strategic thrusts and activity program for brands.
3. Resolve brand coherence and logic of brand portfolio, recommend final priority assortment based on thorough Qualitative Consumer Research.
Events Management:
1. Develop and implement highly innovative “Gifting” concept in stores.
2. Help develop and contribute in the implementation of high profile cross-brand “Loyalty Card” valid across division.
3. Identify events in support of brands’ marketing objectives.
Social & Digital Media:
1. Design, develop and implement the annual advertising media (print, online..etc), define and implement related standards and policies.
2. Build annual PR plans (traditional and social media).
3. Deliver monitoring solutions ensuring Social Media activity is cohesive and reflective of Company communication standards, policies, procedures and regulations.
4. Leverage and negotiate the best possible commercial agreements, using commercial scalability which will benefit the brands.
5. Research and select suitable partners and vendors that will complement Company’s Social Media strategy.
6. Constantly monitor Media activities of competitors at local, regional and global levels.
7. Keep on track with all new Social Media developments and ensure all new technologies, applications and strategies are cascaded throughout the business.
Key Performance Indicator “KPI”
- # of new customers (lead generation) & repeat purchase 25%
- Brand turnover and results: delivery of P&L top & bottom line 25%
- Achieve impact of marketing investment (measure and improve) 20%
- Marketing investment vs. budget (coverage and reach rates) 20%
- Coverage of PR & free publicity 10%
Job Details
| Date Posted: | 2016-06-14 |
| Job Location: | Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Retail/Wholesale |
Preferred Candidate
| Career Level: | Management |
| Degree: | Bachelor's degree |
Apply Now - Jobs in Kuwait - Marketing/PR Jobs in Kuwait - Search All Jobs
Post a Comment