- Analyze how brand is positioned in the market and crystallise targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Develop and lead a marketing team that will develop and execute new concepts, business
models, channels and partners to position business as innovator and leader
- Collaborate with sales and sourcing to develop strategic partnership activities and
implement the execution framework and strategic plan on identified opportunities
Job Details
| Date Posted: | 2016-06-09 |
| Job Location: | Kuwait |
| Job Role: | Marketing/PR |
| Company Industry: | Other |
Preferred Candidate
| Career Level: | Mid Career |
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