Job Description
Plans, develops, and implements brand strategies and marketing programs by performing the following duties personally or through subordinate supervisors.
Essential Duties and Responsibilities include the following; other duties may be assigned:
- Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
- Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
- Identify, evaluate marketing strategy, and develop new channels of creating the brand based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Formulate, direct, promote and position brand activities by ensuring that brand guidelines. Develops annual and quarterly plans in line with the Company planning cycles.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
- Leads consumer and brand learning plan development and oversees execution and findings of research studies.
- Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews.
- Producing annual and quarterly forecasts and strategic planning to achieve sales and target.
- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
- Reviews channel and customer-specific point of-purchase trade plans and provides feedback on consistency with marketing plan.
- Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.
- Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
- Oversee the planning for purchases, stock monitoring and control, sales & inventory of brands and products on monthly, quarterly, & yearly basis.
- Direct communication with international principals regarding display materials, fixtures, and collateral.
- Performs any other duties as assigned by management.
Job Details
| Date Posted: | 2016-06-15 |
| Job Location: | Kuwait |
| Job Role: | Sales |
| Company Industry: | Retail/Wholesale |
Preferred Candidate
| Career Level: | Mid Career |
| Nationality: | United Arab Emirates; Bahrain; Djibouti; Algeria; Egypt; Iraq; Jordan; Comoros; Kuwait; Lebanon; Libya; Morocco; Mauritania; Oman; Palestine; Qatar; Saudi Arabia; Sudan; Somalia; Syria; Tunisia; Yemen |
| Degree: | Bachelor's degree |
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